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✓ Award-Winning Cloud CRM Software Since 2003

Turn Every Website Visitor Into a CRM Lead Automatically

Create unlimited web-to-lead forms that capture inquiries instantly, eliminate manual data entry, and trigger automated follow-ups—all without writing a single line of code.

21+

Higher Conversion With 5-Min Response

89+

Manual Data Entry Required

24/7

Automated Lead Capture

10+

Forms at No Extra Cost

The Hidden Cost of Manual Lead Entry

Every day, potential customers fill out contact forms on your website. But what happens next determines whether you win or lose that business.

Critical Business Problem

Research proves that responding to leads within the first 5 minutes increases conversion rates by 21 times compared to waiting 30 minutes. Every minute of delay costs you real revenue.

Wasted Time

Sales reps waste hours manually typing website inquiries into spreadsheets or CRM systems

Lost Leads

Leads fall through the cracks when forms go to general email inboxes

Slow Response

Response times stretch to hours or days, killing conversion rates

No Visibility

No visibility into which marketing campaigns actually generate qualified leads

Data Corruption

Typos and incomplete data corrupt your lead database

Unmeasured ROI

Marketing can't measure ROI because inquiries aren't tracked to their source

The Solution

Salesboom's Web Capture tool eliminates these inefficiencies by automatically converting website inquiries into tracked CRM leads with instant notifications and automated follow-up workflows.

How Salesboom Web Capture Works

The Web Capture tool transforms any webpage into an automated lead generation engine that feeds directly into your CRM. No coding required, no third-party tools needed, no monthly form subscription fees.

1

Build Your Form

Select which lead fields you want to capture using Salesboom's visual form builder. Choose from dozens of standard CRM fields and custom fields unique to your business.

2

Generate & Deploy

Salesboom automatically generates clean HTML code for your form. Simply copy and paste this code into any webpage, landing page, or website builder.

3

Capture Automatically

When visitors submit your form, their information flows instantly into Salesboom as a complete Lead record. No manual entry, no email forwarding, no spreadsheet exports.

4

Automate Follow-Up

Configure automatic workflows that trigger the moment a lead submits—from auto-response emails to instant notifications, task creation, and intelligent routing.

What Happens When a Lead Submits

Auto-Response Emails

Thank visitors automatically and set expectations for follow-up

Instant Notifications

Alert sales reps immediately via email or SMS when leads arrive

Task Creation

Automatically create follow-up tasks with reminders for your team

Lead Scoring

Score leads automatically based on submitted information and behavior

Smart Routing

Assignment rules route leads to the right team member automatically

Nurture Campaigns

Integrate with nurturing campaigns for leads not ready to buy

This creates a completely automated lead funnel that works 24/7, even when your team is sleeping.

Setting Up Your Web-to-Lead Forms in Minutes

Salesboom's Web Capture tool is designed for business users, not developers. Anyone can create professional lead capture forms without technical expertise.

Access the Web Capture Tool

Navigate to the Leads tab in your Salesboom CRM and select Web Capture from the dropdown menu. Click "New Web Capture" to launch the form builder interface.

Quick Setup in 5 Minutes

The entire configuration process takes less than 5 minutes from start to finish. No technical knowledge required—if you can fill out a form, you can create a web-to-lead capture system.

Configure Form Settings

Start by entering the essential form configuration:

  • Name: Descriptive name for internal tracking (e.g., "Homepage Contact Form")
  • Web Capture URL: Full URL where your form will be published
  • Success Page URL: "Thank You" page visitors see after submission
  • Error Page URL: Alternative page for technical issues
  • Activate: Make the form live and start capturing leads
  • Assign Records To: Select user or team who will own these leads
  • Link to Campaign: Track lead source and measure campaign ROI
Field selection drag and drop interface

Select Form Fields

Choose which CRM fields appear on your form from organized categories:

General Lead Information

  • First Name and Last Name
  • Email Address and Phone Number
  • Company Name and Website URL
  • Job Title and Industry
  • Annual Revenue and Number of Employees
  • Lead Source and Description

Address Information

  • Street, City, State, Zip Code
  • Country and Region

Custom Fields

Add custom fields specific to your business needs for advanced qualification and segmentation.

Unlimited Forms for Every Use Case

Create as many specialized forms as you need—no limits, no additional costs. Each form can be optimized for its specific purpose and audience.

Contact Forms

General inquiry forms on your Contact Us page for visitors with questions or interest

Event Registration

Capture registrations for webinars, conferences, trade shows, or virtual events

Quote Requests

Detailed forms collecting project requirements for accurate pricing and proposals

Newsletter Signups

Simple email capture forms for content marketing and newsletter subscriptions

Demo Requests

Qualified lead forms for prospects interested in product demonstrations

Support Inquiries

Pre-qualification forms that route support questions to the appropriate team

Campaign Landing Pages

Specialized forms for each marketing campaign with precise tracking and attribution

Content Downloads

Gated content forms for whitepapers, ebooks, case studies, and research reports

Complete Lead Source Tracking and Campaign Attribution

Know exactly where every lead comes from and which marketing investments generate the best ROI. Web Capture provides comprehensive tracking that follows leads from first click to closed deal.

Campaign Linking

Link every form to a specific marketing campaign in your CRM, automatically attributing all captured leads to their originating campaign for accurate ROI measurement.

Source Tracking

Automatically capture lead source information including referral URLs, landing pages, and traffic sources to understand which channels drive the highest quality leads.

Conversion Tracking

Track leads through your entire sales funnel from initial form submission through opportunity creation to closed-won revenue, proving which campaigns generate actual business results.

ROI Reporting

Generate detailed ROI reports showing cost per lead, conversion rates, and revenue by campaign, enabling data-driven marketing budget allocation decisions.

UTM Parameter Capture

Automatically capture UTM parameters from URLs to track specific campaigns, sources, mediums, and content variations with precision attribution.

Time-to-Convert Analysis

Measure how long it takes leads from each campaign to convert, identifying which sources deliver quick wins versus long-term opportunities.

Ensuring Perfect Data Quality and Accuracy

Manual data entry creates typos, duplicates, and incomplete records. Web Capture eliminates these quality issues by capturing information directly from the source with built-in validation.

Automatic Validation

Web Capture includes smart validation rules that ensure data quality before submission:

  • Email Validation: Confirms email addresses use proper format
  • Required Fields: Ensures critical information is captured
  • Phone Formatting: Standardizes phone number formats
  • URL Validation: Verifies website URLs are properly formatted
  • Duplicate Detection: Warns of potential duplicate leads
  • Character Limits: Prevents data truncation and database errors

Clean data from the start means accurate reporting, effective segmentation, and better marketing ROI.

Instant CRM Population

Submitted data flows directly into properly mapped CRM fields:

  • Complete Lead records created instantly
  • All standard and custom fields populated automatically
  • Timestamps captured for submission tracking
  • Campaign and source attribution applied correctly
  • Owner assignments executed immediately
  • Activity history logged for complete audit trail

No manual intervention required. Perfect accuracy, every time.

Start Capturing Leads in Minutes

Implementing Web Capture requires no technical expertise, no coding skills, and no external tools. If you can copy and paste, you can automate your lead capture process today.

1

Plan Your Forms

Identify which pages on your website should capture leads. Determine what information you need to collect and who should receive incoming leads.

2

Create Your First Form

Log into Salesboom, navigate to Leads > Web Capture, and click "New Web Capture." The entire process takes less than 5 minutes.

3

Deploy to Website

Copy the generated HTML code and paste it into your website's code editor or page builder. The form appears instantly with full functionality.

4

Configure Workflows

Set up workflow rules that trigger when forms are submitted. Start with auto-response emails and sales notifications.

5

Monitor & Optimize

Track form performance through CRM reports. Monitor conversion rates, lead quality, response times, and revenue generated.

Why Salesboom Web Capture Outperforms the Competition

Many platforms offer form builders, but Salesboom's Web Capture delivers unique advantages that standalone form tools simply cannot match.

Native CRM Integration

Built directly into your CRM, eliminating the need for Zapier, API connections, or third-party integration services. Zero integration costs, no sync delays, perfect data integrity.

Unlimited Forms

Create as many forms as you need without tier limits, submission caps, or additional per-form pricing. Everything included in your standard CRM license.

Complete Workflow Automation

Unlike standalone form tools that only capture data, Web Capture triggers sophisticated CRM workflows including multi-step nurturing and intelligent routing.

End-to-End Attribution

Track every lead from initial form submission through opportunity creation to closed deal and actual revenue. Standalone tools lose visibility after submission.

No Vendor Lock-In

Your lead data lives in your CRM, not trapped in a third-party form platform. You maintain complete control, ownership, and portability of customer information.

Enterprise Security

Web Capture inherits all Salesboom CRM security features including role-based permissions, audit trails, data encryption, and compliance controls.

Expert Support for Your Lead Capture Success

Salesboom provides comprehensive support to ensure you maximize the value of Web Capture and achieve your lead generation goals.

Documentation & Tutorials

Detailed documentation and video tutorials walking through every Web Capture feature

24/7 Live Support

Live support from CRM specialists available around the clock to answer questions and solve issues

Best Practice Guidance

Expert guidance on form optimization, field selection, and conversion improvement strategies

Workflow Configuration

Assistance building automated lead nurturing processes and complex workflow rules

Custom Reporting

Help tracking the metrics that matter to your business with custom reports and dashboards

Training Webinars

Ongoing training webinars covering advanced features and optimization strategies

You're never alone in your lead generation journey. Our team of CRM experts is committed to your success.

Ready to Automate Your Lead Capture and Never Miss Another Inquiry?

Start capturing website leads automatically with Salesboom's Web Capture tool. Create your first form in minutes and watch as inquiries flow directly into your CRM with zero manual entry.

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