Transform marketing campaigns from guesswork to guaranteed growth with unified CRM tracking that connects every lead, opportunity, and sale to specific campaign initiatives.
Marketing campaigns consume significant budgets, yet most businesses struggle to answer fundamental questions: Which campaigns actually generated sales? How many leads converted to opportunities? What's the true ROI of each marketing initiative? These critical metrics remain hidden in disconnected spreadsheets, email platforms, and CRM systems that don't communicate.
The unified platform tracks both offline and online marketing initiatives on a single system. Whether you're running direct mail campaigns, email marketing, radio advertisements, trade shows, webinars, or digital advertising, all performance data flows into one centralized CRM that your entire revenue team can access.
Sales, marketing, and leadership all work from the same data, eliminating the finger-pointing and data discrepancies that plague disconnected systems.
Marketing executives need immediate answers, not month-end reports. They need to see in real-time which campaigns are generating leads, which leads are becoming opportunities, and which opportunities are closing as revenue. Without this visibility, marketing remains a cost center rather than a proven growth driver.
Salesboom's campaign management software captures the complete customer journey, providing visibility into every stage of the marketing funnel and sales pipeline.
Automatically associate every lead, contact, opportunity, and account to its originating marketing campaign. Whether leads arrive through web forms, trade show badge scans, purchased lists, or referrals, the system maintains the connection throughout the entire customer lifecycle.
Track not just lead volume, but lead quality—measuring which campaigns generate leads that actually convert to customers.
View live dashboards showing leads generated, leads contacted, leads qualified, opportunities created, opportunities in pipeline, deals closed, and revenue generated—all filtered by campaign.
Compare actual performance against budgeted costs and expected revenue to immediately identify campaigns that are exceeding targets or falling short. No waiting for month-end reports; make data-driven decisions in the moment.
Understand the complete customer journey by tracking all marketing touchpoints that influenced a sale. See which campaigns initiated contact, which campaigns nurtured leads through the pipeline, and which campaigns drove final conversion.
This multi-touch visibility reveals the true impact of each marketing initiative and shows how campaigns work together to drive revenue.
Track budgeted costs, actual spend, and revenue generated for every campaign. The system automatically calculates ROI, cost per lead, cost per opportunity, cost per acquisition, and lifetime customer value by campaign source.
These metrics enable data-driven budget allocation, ensuring marketing dollars flow to the highest-performing initiatives.
For businesses running online marketing campaigns, Salesboom's Lead Web Capture Tool provides seamless integration between your website and CRM system. With one click, generate customized web forms that automatically feed leads directly into your CRM, properly attributed to the correct marketing campaign.
The Lead Web Capture Tool generates embed code for forms placed on landing pages, product pages, resource downloads, or any website location. When prospects submit forms, leads are instantly created in Salesboom with complete campaign attribution, contact information, form responses, and source data. The lead immediately enters your nurture workflows and becomes visible to sales teams—no manual data entry, no imports, no delays.
Eliminates data entry and prevents leads from falling through cracks with automatic CRM entry upon form submission.
Ensures accurate attribution without manual tagging—every lead knows which campaign brought it in.
Notify sales teams when high-value leads convert, enabling immediate follow-up while interest is hot.
Match your brand and capture the exact data points you need with fully customizable form fields and design.
Forms work perfectly on any device, ensuring you capture leads regardless of how prospects access your site.
Integrate with email platforms to enable automated nurture sequences that keep prospects engaged.
Transform raw campaign data into actionable insights with comprehensive reporting and analytics that show exactly what's working and what's not.
All reports are customizable, shareable, and can be scheduled for automatic delivery to stakeholders, ensuring everyone stays informed about marketing performance.
Our campaign management solution delivers advantages that separate us from expensive enterprise platforms and disconnected point solutions.
Not a separate tool requiring integration—campaign management is built into the core CRM with native access to all customer data, eliminating data silos and integration headaches.
No restrictions on number of campaigns, leads tracked, or data stored. Run as many campaigns as needed without worrying about hitting limits or paying overage fees.
Get up and running in days, not months. No lengthy IT projects or expensive consultants required—intuitive setup enables quick time to value.
Intuitive interface enables marketing teams to create campaigns, generate web forms, build reports, and analyze performance without IT assistance or technical training.
Simple per-user pricing with no hidden fees, no charges for data storage or API calls, and no separate costs for marketing automation features. Lower total cost of ownership than competitors.
Real CRM specialists available 24/7 to help with campaign setup, troubleshooting, and optimization—not outsourced call centers or chatbots, but experienced professionals who understand marketing.
Salesboom's campaign management solution is designed for rapid deployment and immediate value. Unlike enterprise marketing platforms that require months of implementation and expensive consultants, Salesboom can be configured and operational in days.
Import existing lead and contact data, configure user accounts and permissions, and customize campaign fields and picklists to match your terminology
Set up your first campaigns, configure web capture forms, integrate email marketing platform, and build initial dashboards and reports
Train marketing team on campaign creation and lead tracking, train sales team on lead follow-up workflows, and provide administrator training on reporting and customization
Begin tracking live campaigns, monitor real-time performance data, gather user feedback, and refine processes based on actual usage patterns
Once operational, campaign management requires minimal ongoing administration. Create new campaigns in minutes, not hours. Generate web forms with a few clicks. Build custom reports without coding. The intuitive interface means marketing teams manage the system independently without constant IT involvement.
Salesboom integrates seamlessly with the marketing tools you already use, creating a connected ecosystem that eliminates data silos while preserving your technology investments.
Open REST API enables integration with virtually any marketing platform or business system. Connect advertising platforms, social media management tools, webinar platforms, landing page builders, analytics systems, or proprietary applications.
The flexible API supports bidirectional data flow, ensuring campaign data stays synchronized across your entire marketing technology stack.
Flexible import tools enable easy migration from existing systems. Import leads, contacts, accounts, and historical campaign data from spreadsheets, legacy CRMs, or marketing automation platforms.
Schedule automated exports to data warehouses, business intelligence tools, or backup systems. Maintain data ownership and portability without vendor lock-in.
See how Salesboom's Campaign Management CRM transforms marketing from guesswork to guaranteed growth. Start your free 30-day trial or schedule a personalized demo to discover how unified campaign tracking drives better decisions and bigger results.
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