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✓ Award-Winning Cloud CRM Software Since 2003

Never Let Another Customer Issue Fall Through the Cracks

Salesboom's Cases management system ensures every customer issue is tracked, owned, prioritized, and resolved—with full visibility across your entire organization for superior service delivery.

22+

Years of CRM Innovation

3,500+

Businesses Transformed

159

Countries Served

100%

Issue Tracking

The Hidden Cost of Unmanaged Customer Issues

Every day, businesses lose customers and revenue due to mismanaged support issues. Scattered emails, lost phone messages, unclear ownership, and forgotten follow-ups create a chaotic service environment that damages customer relationships and brand reputation.

The problems are systemic:

  • Customer issues get lost between email threads and verbal requests
  • No clear accountability—everyone thinks someone else is handling it
  • Unable to track billable service time, leading to revenue leakage
  • Management has no visibility into service workload or performance
  • Repeat issues go unidentified, causing recurring customer frustration
  • Internal problems and operational issues get deprioritized or forgotten
  • Critical issues don't receive urgent attention due to poor prioritization

The Bottom Line

These disconnected, manual processes don't just frustrate customers—they cost your business money, damage reputation, and create employee stress. Professional case management transforms chaos into control.

The Cases Tab: Your Central Command for Issue Resolution

The Salesboom Cases tab provides a centralized workspace for managing all customer issues, service requests, internal problems, and post-sale support activities. It's the foundation of professional service delivery, ensuring nothing is overlooked and everything is measurable.

The Cases system serves as your single source of truth for:

  • Customer support issues requiring resolution
  • Internal operational problems affecting business performance
  • Service workload distribution and priority management
  • Accountability tracking with clear ownership assignments
  • Complete audit trails documenting every action taken
  • Performance measurement and service quality monitoring
  • Billable hours tracking for accurate service invoicing

By connecting cases to customers, contacts, orders, and billing records, the system creates complete visibility across sales, service, finance, and operations teams. Every stakeholder sees the same information in real-time, eliminating confusion and enabling coordinated response.

Powerful Features That Transform Service Delivery

Comprehensive Case List View

The main Cases screen provides an at-a-glance overview of all issues with intelligent organization and instant access to critical information. Teams can immediately see what needs attention and take action.

Key information displayed:

  • Case Number: System-generated unique identifier for tracking, reporting, and customer reference
  • Contact Name: The person associated with the issue (customer, client, or internal stakeholder)
  • Subject: Clear, searchable description of the issue for quick identification
  • Status: Current lifecycle stage (New, In Progress, Waiting, Closed)
  • Priority: Focus indicator (Low, Medium, High, Critical) for workload management
  • Owner: The specific user responsible for driving resolution
  • Billable Hours: Service time tracking for accurate invoicing

This dashboard view eliminates the need to open multiple cases to understand workload, priorities, and accountability.

Smart Case Creation and Assignment

Creating a new case takes seconds, ensuring no issue is ever forgotten or delayed. The system guides users through capturing all necessary information while maintaining flexibility for urgent situations.

Case creation process:

  1. Click "Add Case" from anywhere in the system
  2. Enter a clear, specific subject line for easy searching
  3. Select the related contact and account
  4. Set status, priority, and assign an owner
  5. Add detailed descriptions, internal notes, or attachments
  6. Save and begin resolution workflow

Best Practice

Use consistent subject naming conventions to improve reporting accuracy and search effectiveness. For example: "Equipment Delivery Delay Affecting Job Start Date" provides much more context than "Delivery Problem."

The system automatically captures creation date, creator, and provides a complete change history for every case modification.

Find Any Case Instantly with Powerful Search

As your case volume grows, finding specific issues quickly becomes critical. Salesboom's advanced search and filtering capabilities ensure teams can locate any case in seconds, not minutes.

Search Features

  • Keyword Search: Find cases by any text in subject, description, or notes
  • Status Filtering: View only open cases, closed cases, or specific status categories
  • Owner Filtering: See all cases assigned to specific team members
  • Priority Filtering: Focus on high-priority or critical issues requiring immediate attention
  • Contact/Account Filtering: View all cases for specific customers or companies
  • Alphabetical Quick Filters: Jump to cases starting with specific letters (A-Z)
  • Results Per Page Control: Adjust display density for faster scanning
  • Custom Views: Save frequently-used filter combinations for one-click access

Benefits

Managers can instantly assess team workload distribution, identify bottlenecks, and spot customers with multiple open issues requiring executive attention. Service reps can quickly pull up customer history before taking calls, providing personalized, informed support.

Use Case Example

A manager can filter to "High Priority + Open + Assigned to John" to see John's critical workload at a glance. Or filter by "Contact: ABC Company" to review all open and closed cases for a specific customer before a quarterly business review.

Complete Case Detail and Lifecycle Management

Every case captures comprehensive information enabling informed decision-making, efficient resolution, and continuous improvement.

Core Case Fields

  • Case number and subject
  • Contact and account links
  • Status and priority
  • Owner assignment
  • Creation and modification dates
  • Case type and group
  • Detailed description
  • Resolution notes

Billable Hours Tracking

Log time spent on each case for accurate invoicing. Track hours by task type (research, phone support, on-site visit), mark time as billable or non-billable, and automatically roll time into invoices.

This feature alone prevents significant revenue leakage for service organizations that bill by the hour.

Complete Activity History

Every case maintains a full audit trail including status changes, ownership transfers, notes added, time logged, and emails sent. This transparency ensures accountability and provides context for complex, long-running issues.

Field Service Excellence with Mobile Case Management

Service teams working in the field need instant access to case information and the ability to update status in real-time. Salesboom's mobile CRM provides complete case management functionality on smartphones and tablets.

Mobile capabilities include:

  • View case details, history, and notes on smartphones
  • Update case status from the field after completing service calls
  • Add photos and attachments directly from mobile cameras
  • Log billable hours immediately after completing work
  • Create new cases while on customer sites
  • Receive real-time notifications for case assignments and updates
  • Access customer account information for informed service delivery
  • Work offline with automatic sync when connectivity resumes

Impact

This mobile access eliminates the delay between field service completion and system updates. Real-time data capture improves accuracy, speeds invoicing, and enables immediate coordination between field and office teams.

Data-Driven Service Management Through Comprehensive Reporting

Cases generate valuable data that reveals service patterns, team performance, and improvement opportunities. Salesboom's reporting transforms case data into actionable business intelligence.

Volume Trends

Track total cases by day, week, month, or quarter to forecast staffing needs and identify seasonal patterns.

Resolution Time Analysis

Measure average time-to-resolution by case type, owner, or priority to identify efficiency opportunities.

Owner Performance

Compare individual productivity, resolution rates, and customer satisfaction scores across your team.

Priority Distribution

Understand what percentage of cases require urgent attention and adjust processes accordingly.

Customer Case Patterns

Identify high-maintenance accounts requiring dedicated account management or process improvement.

Root Cause Analysis

Identify recurring issues indicating systemic problems requiring product, process, or training improvements.

All reports are exportable to Excel, shareable with stakeholders, and can be scheduled for automatic delivery. This transforms reactive service management into proactive performance optimization.

Protecting Sensitive Customer Information

Service cases often contain sensitive customer information, financial data, and confidential business details. Salesboom's enterprise-grade security and audit capabilities ensure data protection and regulatory compliance.

Security features:

  • Role-based access controls limit case visibility by department or seniority
  • Complete audit trails document every view, edit, and status change
  • Encrypted data transmission protects information in transit
  • Secure cloud infrastructure with redundant backups
  • User authentication and password policies enforce access security
  • Automated logout procedures prevent unauthorized access
  • GDPR compliance for customer data protection requirements
  • SOC 2 compliance for enterprise security standards

Getting Your Team Up to Speed Quickly

The best system in the world is useless if your team doesn't use it. Salesboom's intuitive interface and comprehensive support ensure rapid adoption and consistent usage.

Adoption advantages:

  • Intuitive interface requires minimal training
  • Built-in help documentation accessible within the system
  • Video tutorials covering common workflows
  • Live support from real CRM specialists, not chatbots
  • Customizable training sessions for team rollout
  • Best practice guidance from 22+ years of CRM implementation
  • Change management support to drive organizational adoption
  • Regular webinars introducing new features and capabilities

Most teams become productive within the first week, and fully proficient within the first month. The system is designed for ease of use, not complexity for its own sake.

Transform Your Service Delivery

Professional case management delivers measurable improvements across every aspect of customer service operations.

Zero Lost Issues

Every customer concern is captured, tracked, and resolved systematically—nothing falls through the cracks.

Clear Accountability

Every case has a designated owner responsible for resolution—no more finger-pointing or confusion.

Revenue Protection

Billable hours tracking ensures service time is captured and invoiced, preventing revenue leakage.

Performance Visibility

Managers gain real-time insight into workload, efficiency, and service quality metrics.

Customer Satisfaction

Faster response, better communication, and consistent follow-up drive higher satisfaction scores.

Process Improvement

Data reveals recurring issues and bottlenecks, enabling continuous service optimization.

Scalable Growth

Handle increasing case volume without proportional headcount growth through improved efficiency.

Field Service Ready

Mobile access keeps field teams connected and productive regardless of location.

Ready to Transform Your Customer Service into a Competitive Advantage?

Stop losing customers due to mismanaged issues. Implement professional case management that ensures accountability, tracks billable hours, and delivers the service quality your customers deserve.

Explore Salesboom Editions

Discover powerful CRM editions to scale your business efficiently.

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A complete CRM suite with Marketing Automation, ERP integration, and Support tools — built for performance and value.

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