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✓ Award-Winning Cloud CRM Software Since 2003

Track Every Customer Issue From Inquiry to Resolution

Centralize customer inquiries, technical issues, service requests, and warranty claims in one powerful CRM system that drives faster resolutions and higher satisfaction.

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22+

Years Supporting Customers

3,500+

Support Teams Empowered

159

Countries Served

24/7

Complete Case Tracking

The Hidden Cost of Disorganized Support Operations

Customer issues get lost in email threads, spreadsheets, and sticky notes. Support teams lack visibility into case status, priorities shift without notice, and customers wait endlessly for updates.

The Consequences Are Devastating

  • Customer inquiries slip through the cracks without proper tracking
  • Support agents waste time searching for case history across multiple systems
  • Management has no visibility into team workload or performance metrics
  • Recurring issues go unidentified because data is scattered and inaccessible
  • SLA violations occur because priorities aren't clearly defined or monitored
  • Customer frustration grows as they repeat information to different agents

The Solution

A centralized case management CRM eliminates these inefficiencies by capturing every customer interaction in one organized system with complete visibility, automated workflows, and comprehensive tracking capabilities.

Centralized Support Operations That Drive Results

The Cases module in Salesboom CRM provides a complete support ticketing and issue-tracking system designed for efficiency and customer satisfaction. Every inquiry, technical issue, service request, warranty claim, and internal escalation is captured, tracked, and resolved in one centralized location.

Comprehensive Case Tracking

From initial contact to final resolution, every case moves through a structured workflow with complete visibility. The system automatically assigns case numbers, tracks status changes, monitors priority levels, and maintains a full audit trail of every action taken.

Key Tracking Capabilities:

  • Auto-generated unique case numbers for instant reference
  • Status tracking from New through In Progress, Escalated, On Hold, to Closed
  • Priority levels from Low to Critical for proper urgency management
  • Complete case history showing every update, communication, and action
  • Contact and account linkage for immediate customer context
  • Product and project associations for technical support scenarios
  • SLA violation tracking to ensure service commitments are met

Organized Case Classification

Proper categorization ensures cases reach the right team instantly. The flexible classification system adapts to your business structure while maintaining consistency across the organization.

Classification Features Include:

  • Type categorization for Technical Support, Billing Issues, Warranty Claims, and custom categories
  • Case Reason specification for detailed issue identification like Hardware Malfunction or Invoice Discrepancy
  • Case Group assignment for routing to specialized teams or service areas
  • Potential Liability flagging for risk management and escalation
  • Self-Service User indicators for tracking customer portal submissions
  • Opportunity linking when support issues impact active sales processes

Log Customer Issues in Seconds, Not Minutes

Speed matters when customers need help. Salesboom offers multiple case creation methods designed for different scenarios and urgency levels.

Quick Create Case

For Live Interactions

During phone calls or live customer interactions, support agents need speed. The Quick Create Case feature captures essential information in seconds with minimal fields: Case Owner, Contact Name, Account Name, Type, and Subject. This ensures no service request is missed during busy periods while maintaining proper tracking.

Full Case Form

For Detailed Documentation

Complex issues require comprehensive documentation. The full Add Case form captures every relevant detail including product specifications, project associations, liability indicators, SLA requirements, and complete issue descriptions with steps to reproduce, error messages, customer impact, and expected resolution paths.

Web Capture

For Automated Case Creation

Customer-submitted inquiries through website forms or email automatically create cases without manual data entry. Web Capture Cases eliminates transcription errors, speeds up response times, and ensures consistent case creation regardless of submission channel.

Get Cases to the Right Expert Instantly

Proper routing eliminates delays and reduces customer frustration. Cases automatically flow to team members with the right skills, availability, and expertise.

Routing Capabilities

  • Automatic case owner assignment based on logged-in user for immediate accountability
  • Case Group organization routes issues to specialized teams like Billing Support or Tier 2 Tech Support
  • Priority-based escalation ensures critical issues receive immediate attention
  • Workload balancing prevents overwhelming individual team members
  • Skill-based routing matches technical issues with specialized expertise
  • Mass Reassign Cases tool for organizational changes or department restructuring

Note: Manual reassignment remains available when circumstances require manager intervention or special expertise.

Automated Communication and Notifications

Keep customers informed and teams aligned with intelligent notification systems that trigger based on case events and status changes.

Case Acknowledgment

Automatic confirmation emails sent immediately when cases are created, reassuring customers their issue is being tracked.

Status Updates

Notifications trigger when case status changes, keeping customers informed throughout the resolution process.

Assignment Alerts

Support agents receive immediate notifications when cases are assigned to them, enabling prompt response.

Escalation Warnings

Managers are alerted when cases approach SLA deadlines or are escalated due to priority changes.

Resolution Confirmations

Customers receive notification when their case is resolved, with options to reopen if issues persist.

Comment Threads

Internal case comments enable team collaboration without cluttering customer-facing communications.

Comprehensive Reporting and Analytics

Transform raw case data into actionable insights that improve support operations and customer satisfaction.

Performance Metrics

  • Average resolution time by case type
  • First response time tracking
  • Cases resolved per agent
  • Customer satisfaction scores
  • SLA compliance rates

Team Analytics

  • Workload distribution analysis
  • Agent productivity reports
  • Team capacity planning
  • Escalation rate tracking
  • Response time benchmarks

Trend Analysis

  • Recurring issue identification
  • Peak volume patterns
  • Product quality indicators
  • Seasonal support trends
  • Customer behavior insights

Transformative Business Benefits

Centralized case management delivers measurable improvements across customer satisfaction, team efficiency, and business operations.

Enhanced Customer Satisfaction

Faster resolution times with complete case history visibility. No repeated explanations. Proactive status updates. Consistent service quality. Complete issue accountability.

Improved Team Efficiency

Clear ownership of each case. Automated notifications eliminating manual follow-up. Priority-based work queues. Full visibility across the support team.

Proactive Issue Prevention

Identify recurring issues through pattern analysis. Enable product improvements and service enhancements. Reduce customer frustration. Minimize SLA violations.

Cross-Department Collaboration

Cases linked to Projects, Products, Opportunities, and Accounts. Unite sales, support, operations, and leadership teams. Eliminate silos.

Compliance and Accountability

Complete audit trails documenting every case action. Clear communication history. Transparency during customer escalations. Professional service standards.

Strategic Leadership Insight

Data-driven visibility into support operations. Guide business decisions about resource allocation, training priorities, product development, and service strategy.

Enterprise-Grade Tools for Complex Support Operations

Growing support operations require sophisticated management capabilities. Salesboom provides enterprise-level tools that scale with organizational needs.

Management Capabilities

  • Manage Case User Groups organizes cases by team or department for specialized routing
  • Mass Reassign Cases handles organizational changes efficiently during restructuring
  • Mass Delete Cases enables cleanup and database maintenance for administrators
  • Import Cases and Export Cases support bulk operations for migration or audit requirements
  • Add Custom Field allows industry-specific or business-specific field additions
  • Featured Cases provides quick access to frequently referenced case views
  • Case templates standardize documentation for common issue types
  • Workflow automation triggers actions based on case conditions

These administrative tools reduce management overhead while maintaining operational control.

Connected Case Management Within the Complete CRM Ecosystem

Cases don't exist in isolation. Salesboom's integrated architecture connects case management with sales, marketing, and operational systems for complete business visibility.

Contacts & Accounts

Native connection eliminates duplicate data entry and provides complete customer context.

Opportunities

Identify upsell and cross-sell opportunities hidden in support interactions.

Products

Enable warranty tracking and technical support workflows with product linkage.

Email Integration

Capture customer communications automatically with seamless email integration.

This unified ecosystem eliminates information silos and creates seamless workflows across departments.

Case Management That Grows With Your Business

Support requirements evolve as businesses grow. Salesboom's case management scales seamlessly from small teams to enterprise operations without architectural changes or performance degradation.

Unlimited Case Volume

Capacity handles growing customer bases whether supporting 50 cases monthly or 5,000 cases daily.

Flexible Categorization

Adapts to new products, services, and support types as your business evolves.

Custom Fields

Accommodate industry-specific or changing business requirements without limitations.

User Group Expansion

Support organizational growth and specialization with unlimited team structures.

Multi-Language Support

Enable global support operations with comprehensive language capabilities.

Cloud Infrastructure

Automatically scales to handle demand spikes with consistent performance.

Ready to Transform Your Support Operations?

See how centralized case management improves resolution times, boosts customer satisfaction, and gives leadership complete visibility into support operations. Book your personalized demo today.

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