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Purchase History
Having a complete Purchase
History can help you learn a great deal about a number of different facets of
your small business. Sales representatives will glean much needed background
information with a customer by searching through the past purchase history,
identifying critical upselling and cross-selling
opportunities. Your customer will also appreciate having sales representatives
that are informed, and know their history. A Purchase History can serve as a
great refresher as to the type of customer each account has been historically, and will
also shed light on purchasing trends. On the flip side, a complete Purchase
History can also help both marketing departments and inventory departments with
key metrics they need. A Marketing representative can find out which products
are popular at specific times of the year, and introduce new marketing
campaigns to further expand on them. It can also help identify product lines
that aren’t performing up to standard, which the marketing department can then
help support. Inventory can use Purchase History information to make critical
decisions regarding how much inventory they need to have on hand at any given
time, and can help relieve Out of Stock (OOS) situations. The Purchase History
information can be found in two locations – both linked to the customer’s
account, as well as through custom reporting and analytics pages in the
Salesboom hosted CRM application.
You can make your sales
representatives the most well-informed in your market with Salesboom’s Purchase
History solutions. You can take the free CRM software 30 day trial to see how much it can
help your customer relations, marketing / product management, and inventory
departments. Isn’t it time your customers respected the background knowledge
your sales department brings to the table?
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