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Campaign ROI Reporting

Everyone in small business knows that a good campaign is nothing unless you have a way to discern what the accurate ROI (Return on Investment) is for your marketing bonanza. That’s where a good Campaign ROI Reporting tool comes into play. With accurate results on the sales dollars generated from your marketing campaigns to review, your marketing department will be able to make adjustments for future campaigns and find out what played well (or not so well) with ease and accuracy. But one of the most amazing parts of a good Campaign ROI Reporting tool is that your marketing department will have access to the ROI reporting in real-time as soon as the campaign is launched, allowing them to adjust parameters or messages sent in the marketing campaign on-the-fly, and immediately see the results posted in the ROI tool. This allows full visibility into the marketing campaigns, and holds members of the marketing department more accountable for their work. The most obvious use of such a tool, however, is to actually determine the ROI of your marketing campaigns. With a strong Campaign ROI Reporting tool, accurate campaign ROI forecasts are not imaginary any longer. Your ROI tool will analyze the total cost of running the campaign against sales dollars brought back in, factor in any variables that are needed to adjust the total return on investment, and give you an accurate total of just how profitable your marketing dollars are.

Are you ready to take control of your marketing campaigns? We can help – for free. Take the 30 day Free CRM Software Trial today and use Salesboom’s Campaign ROI Reporting tool, along with the rest of our suite of hosted CRM software products, free for 30 days. Or you can contact us directly at 1.855.229.2043 or sales@salesboom.com to see how accurate Campaign ROI Reporting tools can work for you.

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