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✓ Award-Winning Cloud CRM Software Since 2003

Automate Complex Business Processes Without Writing Code

Transform your CRM into an intelligent automation engine with drag-and-drop workflow design, real-time alerts, and cross-object updates—no IT required.

200+

Visual Design

58+

Real-Time Alerts

22+

Years Experience

300+

Compatible

Why Manual Business Processes Hold Your Company Back

Traditional CRM systems force businesses to adapt their processes to rigid software limitations. Custom development requires expensive IT resources and months of implementation time.

Rigid Systems

Inability to implement best practice business processes without custom coding and technical expertise

Long Wait Times

Weeks or months waiting for IT to make simple workflow changes that should take minutes

Broken Updates

Automations break after every software upgrade requiring costly fixes and testing

Manual Data Entry

Errors and wasted time due to complicated interfaces and repetitive tasks

Lost Productivity

Time wasted on repetitive tasks that should be automated but aren't

Process Mismatch

Software that doesn't match how your teams actually work creates friction

The Solution

Once companies experience true workflow automation, they never want to return to manual processes. The visibility and control over business operations transforms how work gets done.

Enterprise-Class Workflow Automation for Every Business

Salesboom's workflow automation platform brings enterprise-class capabilities through advanced AJAX technology and a visual workflow editor—no coding required.

Real-Time AJAX Alerts

Notify users instantly without browser refresh. Critical information appears immediately.

Automatic Task Creation

Generate follow-up tasks and events triggered by specific conditions automatically.

Formula Calculations

Dynamic field calculations using custom formulas without manual data entry.

Conditional Coloring

Visual data indicators through automatic color coding based on your rules.

Cross-Object Updates

Create and update records across multiple data types in single workflows.

Upgrade Compatible

Backwards-compatible updates preserve workflows through quarterly platform upgrades.

The AJAX Workflow Studio: Visual Automation Design

The AJAX-powered workflow editor revolutionizes how businesses create automation through an intuitive drag-and-drop interface.

Drag-and-Drop Design

Build sophisticated automation by dragging elements directly within your browser. Create conditional branches, loops, and multi-step sequences without touching code.

Real-Time Data Lookup

AJAX engine provides instant lookup of data values, eliminating manual field entry. System shows available fields and validates your logic automatically.

Partial Page Refresh

AJAX technology refreshes specific elements without reloading the entire page. Users receive instant notifications and see updates immediately.

Powerful Automation Features That Streamline Operations

Comprehensive capabilities that automate repetitive tasks, enforce business rules, and ensure consistent process execution.

Real-Time Alerts

Trigger instant notifications based on conditions—data changes, thresholds, or time-based events without browser refresh.

Task & Event Creation

Generate follow-up tasks and schedule meetings automatically. Ensure nothing falls through the cracks.

Formula Calculations

Create calculated fields that compute values based on other data points using custom formulas automatically.

Conditional Coloring

Apply visual indicators by changing field colors based on conditions. Highlight priorities at a glance.

Cross-Object Updates

Create and update records across multiple CRM objects within a single workflow automation.

Empowering Business Users to Build Their Own Solutions

Point-and-click workflow editor democratizes automation, enabling business users to implement solutions directly without coding knowledge.

Business User Designed

Design workflows that match actual work processes, not IT's interpretation

Rapid Implementation

Changes implemented in hours instead of waiting weeks for developer availability

IT Focus on Strategy

IT resources focus on strategic initiatives instead of minor CRM modifications

Team Ownership

Business teams gain ownership and accountability for their process improvements

Rapid Iteration

Test and refine workflows based on real-world results quickly

Error-Free

No programming errors or bugs from hand-coded custom scripts

Future-Proof Automation That Survives Every Update

Salesboom solves the problem of broken workflows after software upgrades through architectural design focused on backwards compatibility.

The platform receives quarterly upgrades with new features, security enhancements, and performance improvements—all while maintaining full compatibility with existing workflows.

Protected Investments

Your workflow investments are protected long-term without recurring redevelopment

Seamless Upgrades

Updates happen without workflow testing cycles or unexpected disruptions

Gradual Adoption

Adopt new features at your own pace without forced migration or changes

No Downtime

Zero unexpected downtime or broken processes after platform updates

Consistent Behavior

Reliable automation behavior your teams can depend on every day

Lower TCO

Reduced total cost of ownership without recurring redevelopment expenses

Real-World Workflow Automation Scenarios

Salesboom's workflow automation adapts to countless business processes across departments and industries.

Sales Process Automation

Route leads to the right salesperson based on territory. Create follow-up tasks at intervals. Alert managers when deals stall. Generate quotes automatically.

Customer Onboarding

When deals close, automatically create onboarding tasks for implementation teams. Schedule kickoff meetings. Send welcome emails. Ensure consistency.

SLA Enforcement

Monitor ticket age and escalate when thresholds are exceeded. Alert managers of violations. Change priority and color-code overdue items automatically.

Lead Scoring

Calculate lead scores based on demographics, behaviors, and engagement. Automatically qualify hot leads. Route cold leads to nurture campaigns.

Approval Processes

Route discount requests and contract deviations through multi-level workflows. Track approval status. Create audit trails for compliance.

Connecting Workflow Automation Across Your Business Systems

Workflows become exponentially more powerful when they can interact with other business systems.

Outlook Integration

Create calendar events, send emails, and sync contacts automatically through workflows

QuickBooks Integration

Generate invoices, update customer records, and trigger accounting processes via workflows

Open API Architecture

Custom integrations with ERP, marketing automation, and industry-specific applications

Webhook Support

Send data to external systems in real-time when workflow conditions are met

Document Generation

Create PDFs, contracts, and reports automatically through workflow triggers

SMS Notifications

Alert users via text message when critical workflow events occur

Why Salesboom Workflow Automation Stands Apart

With over 22 years of CRM innovation, Salesboom has refined workflow automation to address real business challenges.

True No-Code Design

Business users build enterprise workflows without programming knowledge through visual design—not simplified automation, but full capabilities.

AJAX-Powered

Real-time alerts and partial page refresh deliver modern user experience that encourages adoption and increases productivity.

Upgrade Compatible

Quarterly platform upgrades add features without breaking workflows—protecting your automation investment long-term.

Cross-Object Automation

Create and update records across multiple CRM objects in single workflow—capabilities requiring custom coding elsewhere.

Transparent Pricing

Workflow automation included in standard pricing with no per-workflow fees, user limits, or complexity charges.

Proven Track Record

3,500+ businesses across 159 countries rely on Salesboom's workflow automation for critical business processes.

Ready to Automate Your Business Processes Without Code?

Experience the power of visual workflow automation firsthand. Start your 30-day free trial today and discover how easy it is to transform manual processes into intelligent automation—no IT required.

Explore Salesboom Editions

Discover powerful CRM editions to scale your business efficiently.

Professional Edition

A complete CRM suite with Marketing Automation, ERP integration, and Support tools — built for performance and value.

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Enterprise Edition

For large enterprises — automate workflows, unify data, and leverage analytics to drive strategic growth.

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Team Edition

Perfect for small teams starting with CRM — manage leads, track sales, and boost productivity with simplicity.

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Workflow Automation & AI CRM Tools

Automate your business workflows with powerful rule engines, CRM automation, AI workforce, and unified platforms.

CRM Workflow Management

Manage your CRM workflows, approvals, and processes with a flexible workflow management module.

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Custom Workflow Rules

Define custom business rules that trigger based on conditions, statuses, and user actions.

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CRM Workflow Engine

Use a powerful engine to build, run, and manage your own CRM workflows with full customization.

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AI Agentic Workforce

Leverage AI-powered agents to handle tasks, outreach, and customer interaction autonomously.

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Sales Automation

Automate repetitive sales tasks, follow-ups, quote generation, and more to free your team to sell.

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Unified CRM Platform

Combine all your CRM modules — sales, service, automation, and AI — into one unified system.

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