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Salesboom releases CRM User

Behavior Study

October 12, 2007, Halifax, Nova Scotia

(™ leading vendor of Software as a Service CRM and back office solutions released its first CRM User Behavior Study based upon researching 15,000 participating users. This research shines light into the “black box” of CRM Software; guiding advancements and facilitating innovation at Salesboom.

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Beginning in April 2006, platform users from over 1000 participating B2B sales organizations, encompassing 15,000 employees located in USA and Canada, served as the basis for this study. Product engineers at have used these latest findings to improve user experience with different tools and technologies such as Ajax to streamline CRM processes within the CRM app.

Results of CRM User Behavior Study:

  • 67% of users continuously seek shortcuts to complete a task.
  • Frequent CRM logins directly correlate to improved task times.
  • Ajax notes facilitate 61% more data entry compared with regular post style notes.
  • Workflow automation significantly increases sales when utilized.
  • Utilizing Leads Web Capture Tools generates more deals.
  • Only 32% of sales organizations utilize Proposal and Quote Management within CRM.
  • Only 39% of sales people fully use CRM to their advantage.
  • 1 of 3 sales people use Events and Tasks religiously.
  • Only 19% of users attempt to build custom reports.
  • Formal CRM training increases adoption of CRM.
  • 46% of users re-click on a link if load-time is over 2-3 seconds.
  • 71% of users prefer the integrated email client over MS Outlook, when available.
  • 36% of sales users complete more tasks on time when using Real Time Alerts.
  • 68% of administrators don't utilize a sandbox when customizing CRM.
  • Organizations with highest user adoption rates frequently customize their CRM.
  • Service Organizations that use Self Service Portal and Knowledge Base close cases 18% faster, on average.
  • Utilization of Real Time Alerts closes cases 24% faster, on average.
  • Organizations who fully adopted CRM, close deals 36% faster, on average.
“This CRM User Behavior study is part of’s continued commitment to enhancing the user experience and adoption of Software as a Service CRM. This ground breaking report is a resounding success and will be an ongoing program of study at” said Troy Muise, CEO and Co-Founder. “Results of the study have already made their way into our upcoming V9 release and will continue to drive innovation in future releases of Salesboom.”

About is a leading vendor of on demand Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) business software services to over 30,000 subscribers and 3500 customers in over 159 countries. Customers include LexisNexis, Transcontinental and PointRoll. Salesboom SaaS business solutions help SMBs improve Sales, Marketing, and Customer Service and manage Inventory, Accounting, and Human Resources processes, on demand. Take a free 30 day CRM Software Trial today: | | 1.855.229.2043

Copyright (C) 2003-2018 Salesboom, Inc. All Rights Reserved. All other names used herein may be trademarks of their respective owner.


Troy Muise, CEO
Salesboom, Inc.

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