Salesboom
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The Hidden Cost of Manual Work

Why Manual Mailings and Data Exports Slow Your Business Down

Businesses that rely on manual copy-paste to personalize emails or documents lose hours every week on repetitive, error-prone tasks that a Mail Merge CRM eliminates entirely.

Manually Personalizing Emails One by One

Personalizing outreach for hundreds of contacts by hand burns hours every campaign. Mail merge automates personalization across every record simultaneously.

Re-Entering CRM Data into Word or Excel

Copying data from your CRM into document templates for every campaign is tedious and error-prone. Salesboom fills templates with live CRM data automatically.

Disconnected Tools with No Single Source of Truth

Using separate tools for CRM, email, and documents creates data silos and version mismatches. Salesboom's native Mail Merge connects everything in one platform.

Inconsistent Formatting Across Documents

Manually produced documents vary in layout, spelling, and style. Merge templates ensure every document follows the same consistent, professional format every time.

Wasted Time on Exports and Re-Imports

Managing data exports, reformatting files, and re-importing back into other tools wastes time that should be spent on customer engagement and revenue activities.

Zero Scalability for Growing Campaigns

Manual processes that work for 10 contacts completely break down at 1,000. CRM-native mail merge scales to any volume with the same effort as a single record.

One Unified Platform

One Platform for Data Export, Mail Merge, and Mass Email

Salesboom connects your live CRM data directly to every document and email you send—eliminating the need for disconnected tools and manual data re-entry.

Any data stored in Salesboom can be exported from a standard or custom report for any object type—leads, contacts, accounts, opportunities, and more. Simply build a custom report, run it, and choose which records to include in your export.
  • One-click .csv download compatible with Excel and third-party applications
  • Full control over which fields and records are included per export
  • Custom reports filterable by any CRM field or combination of criteria
  • Reusable report templates for recurring export workflows

Salesboom Mail Merge replaces static document placeholders with real CRM field values for each record. Whether you're mailing 10 or 10,000 contacts, every document is automatically personalized—no manual editing required.
  • Create templates in Microsoft Word or any OpenOffice.org-compatible editor
  • Insert merge tags using the format <<field_name>> wherever personalization is needed
  • Use Salesboom's web-based tag generator to find the exact tag syntax for any CRM field
  • Tags are case-insensitive and space-tolerant—reducing errors for non-technical users

After running any custom report, click the "Send Mass E-Mail" button on the results page to trigger a personalized email merge for every selected record. No export, no import, no third-party tool required. Supports both Plain Text and HTML formatted emails with full dynamic field personalization.

Beyond email, Salesboom Mail Merge generates invoices, contracts, quotes, letters, postcards, labels, and stickers from a single report run. The result is a single downloadable multi-page document—one page per merged record—ready for printing or digital delivery immediately.

Developers and power users can leverage the platform's API and merge capabilities to build custom Excel or OpenOffice spreadsheets populated with live CRM data. Supports Java-based spreadsheet creation, formatted text, column structures, formula logic, and multi-record document compilation into a single file.
Email Merge Capabilities

Send Personalized Mass Emails Directly from Your CRM Reports

Email merges in Salesboom connect your live contact data to outbound email campaigns without requiring a separate email marketing tool.

Step-by-Step Process

How to Run a Mail Merge in Salesboom CRM

Getting started with Salesboom Mail Merge requires no technical expertise. The process is designed to be accessible to any CRM user within minutes.

1

Create Your Document Template

Build your document in Microsoft Word or any OpenOffice.org-compatible editor. Design the layout, add your content, and leave placeholders where personalized data will be inserted.

2

Insert Merge Tags

Replace personalized fields—recipient name, company, and other values—with Salesboom merge tags like <<first_name>> or <<company_name>> wherever personalization is needed.

3

Generate Tags with the Tag Generator

Use Salesboom's built-in web-based tag generator to find the exact tag syntax for any CRM field without guessing. Copy and paste tags directly into your template.

4

Build a Custom Report

Create a CRM report targeting the exact records you want to merge—for example, all leads in a specific region, all open opportunities over a certain value, or all contacts in a campaign.

5

Select Records and Run the Merge

Run the report and select which records to include in your merge. Upload your template, execute the merge, and download the resulting multi-page document or send the email blast.

6

Distribute Your Documents or Emails

Print, mail, email, or digitally distribute the final personalized documents or messages. Every output is immediately downloadable and ready for delivery the moment the merge completes.

Who Uses Mail Merge

Who Uses Salesboom Mail Merge — and How

Salesboom Mail Merge serves a wide range of business functions across industries. Whether you are in sales, marketing, operations, or administration, the tool adapts to your workflow.

📋

Sales Teams — Bulk Quote and Contract Generation

Generate personalized quotes, proposals, and contracts for every opportunity in your pipeline with a single report run—no manual document editing needed, no formatting inconsistencies, no delays.

Every document is tailored to the opportunity's specific values, contact name, and deal terms—produced in seconds at any scale.
🔥

Marketing Teams — Personalized Email Campaigns

Launch targeted email campaigns directly from CRM reports, with every message personalized to the recipient's name, industry, or stage in the customer journey—without any external email tool.

HTML and plain text support ensures full deliverability and visual control. One-click send from report results eliminates the setup time of traditional email platforms.

Operations Teams — Invoice and Document Automation

Automate repetitive document creation for invoices, service summaries, renewal notices, and compliance records using live CRM data and reusable templates—eliminating manual rework entirely.

Reusable report templates and saved merge configurations mean recurring document batches take seconds, not hours, once configured.
📧

Administrative Teams — Direct Mail and Label Printing

Produce print-ready letters, address labels, postcards, and stickers for physical mailings using contact records from any CRM report—no manual addressing or formatting required.

Every label and letter is generated as a single downloadable file, organized by record, ready for immediate printing and physical distribution.
Why Salesboom

Why Salesboom Mail Merge Outperforms Standalone Tools

With 22+ years of CRM innovation, Salesboom delivers a Mail Merge solution that is deeply integrated with your CRM data—not bolted on as a third-party plugin.

Native CRM Integration

Mail Merge is built directly into the CRM—no external tools, no API setup, no data syncing issues. Your live CRM data is always the source of truth for every document and email.

No Template Size Limits

Merge documents of any length across any number of records. 50 records produce a 50-page document—fully automated and immediately downloadable with no hard cap on volume.

Flexible, Error-Tolerant Tag Syntax

Merge tags are case-insensitive and space-tolerant, reducing errors for non-technical users. <<First Name>> and <<first_name>> both work—no strict formatting rules to memorize.

Multi-Format Compatibility

Works with Microsoft Word, WordPerfect, OpenOffice.org, Excel, and HTML/Plain Text email—covering every format your sales, marketing, and operations teams rely on daily.

Transparent Pricing — No Add-On Fees

Mail Merge is included in the Salesboom platform with no extra licensing fees. Predictable monthly pricing starts at $14/user with no hidden costs or module upgrades required.

Proven at Scale Globally

3,500+ businesses in 159 countries use Salesboom to manage communications, documents, and data at every stage of the customer lifecycle—since 2003.

Common Questions

Frequently Asked Questions About Salesboom Mail Merge CRM

Everything you need to know about exporting data, using merge tags, and sending personalized mass emails from Salesboom CRM.

Salesboom Mail Merge is compatible with Microsoft Word (.doc/.docx), WordPerfect, and any OpenOffice.org-compliant document format. For email merges, both Plain Text and HTML email formats are fully supported.

No. Salesboom provides a web-based merge tag generator that creates the correct tag syntax for any CRM field. You simply build your document template in Word or OpenOffice, insert the tags, and run a CRM report to trigger the merge.

You can export any CRM data by creating a standard or custom report, selecting the records you want, and clicking the export button to download a .csv file. This file is compatible with Excel, OpenOffice, and any application that accepts .csv imports.

Yes. After running a custom report, click the "Send Mass E-Mail" button on the report results page. Salesboom will merge your email template with the field values for each selected record and send individualized emails at scale.

Salesboom Mail Merge handles any volume of records. For a 50-record merge, the resulting document will be 50 pages—one per record—compiled into a single downloadable file. There is no hard cap imposed on report-based merges.

Yes. Salesboom offers API access and developer documentation for building custom document automation workflows, including Java-based spreadsheet generation via OpenOffice and programmatic find-and-replace for advanced mail merge use cases.

No. Mail Merge is included natively in the Salesboom platform at no additional cost. Salesboom's transparent pricing starts at $14 per user per month with no hidden fees, no add-on modules, and no separate licensing required for mail merge features.
Related Resources

Explore More Salesboom CRM Features

Browse our support center for guides on campaigns, email, reports, and every other feature in the Salesboom platform.

Get Started

Ready to Automate Your Mailings and Emails with CRM Data?

Stop copying and pasting. Let Salesboom Mail Merge CRM do the work—personalize every message, generate every document, and send every campaign automatically from your live CRM data.

Questions? Call: 1-855-229-2043

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