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The Built-to-suit Model of Software Delivery

Built-to-suit model of software delivery delivers customizations, integrations, new features on an isolated tenancy, ie for each individual customer account gets their own customized version of Salesboom. We quote and build these solutions on spec for our customers. Over 20+ years, with quarterly updates, and hundreds of thousands of iterations, our platform is more easily customizable and intgrated, out of the box.


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Built-to-suit is different for each customer. Usually weeks or months to implement. Very efficient as this is since 2003, updating our platform quarterly.

It led to Salesboom building many firsts in Cloud CRM - Projects and timesheets, Quotes, Contracts, Billing and invoicing, Commissions, Inventory, ERM - ALL came from customers who paid Salesboom to build these solutions on spec.

Because the larger CRM vendors wouldn't do it.

It all started with including set up and training in for the CRM.

We do consulting, layout wants/needs/fears, build the specs, design, build and test the software, migrate the data, roll out and train users, and provide support, maintenance, upgrades, and new AI apps.

This is to build trust and understand what the new, (never been done before) system is to become.

We built it because, in our view, CRM is just a marketing term. We are here to put the BOOM in your sales.

  • Awesome Idea: Copilot integrated with Outlook could prioritize emails using AI, optimizing time management, and ensuring key communications are addressed promptly to drive business goals.

  • Creative Idea: Within Word, Copilot could enhance document accuracy and creativity, facilitating higher-quality content that aligns with strategic business messaging and branding.

  • Perfect Idea: In Excel, Copilot's data analysis capabilities could reveal trends and forecasts, empowering businesses with foresight to capitalize on market movements.

  • Cool Idea: Teams integration with Copilot could synthesize meeting content into actionable insights, promoting informed decisions that propel business initiatives forward.

  • Bright Idea: Copilot could auto-generate PowerPoint content that resonates with audiences, elevating pitches and presentations to win more deals and grow business relations.

  • Simple Idea: SharePoint organization powered by Copilot could streamline document access, enhancing operational agility and supporting a more responsive business environment.

  • Great Idea: A comprehensive Copilot integration across Microsoft 365 could unify disparate workflows, fostering a cohesive and productive digital workspace.

  • Modern Idea: Custom AI solutions developed with Azure AI and Copilot could address specific industry challenges, positioning businesses as innovators in their fields.

Salesboom Platform is a low code/no code solution that is an XRM. It is pre-integrated and fully customizable, low-code/no-code solution that spanned many departments and also integrated with all other apps and internal software and databases, and that was backed by a PAAS and integrated via customized APIs.

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API-powered XRM solutions that are fully customizable, point and click, but also come with the people, processes, and technology to get you up and running quickly, efficiently, and at low cost.

It was a natural progression from building Cloud apps to building AI apps and integrations, that are first of their kind, next-gen solutions.

They need all the same professional services for success, but it is even more important now, to manage the RISK of AI.

This was before Cloud existed, or Facebook, and when Google wasn't into paid search.

We built it because it was about helping businesses grow, and they needed it, whether it was CRM or ERP.

As the Cloud exploded, each of these features became their industries.

So, we integrated with apps no matter what they did, as long as it helped the customer.

This leads us to be platform agnostic.

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It has evolved to using the parts of our stack that are the right choice and integrating or building the rest, using the right tools for the job.

This includes using other low-code AI platforms if that is best.

They wanted everything API-powered, we now offer customized APIs to meet the needs of each client.

We choose the right tools to build and integrate with Salesboom, for each customer, so we are always using the best technology for the task.

Now they need Ethical AI apps and integrations, custom solutions, and the setup, training, support, and so on. So we build it with our stack, or other stacks, depending on the needs of the customer.

Our AI apps don't require you even to use the Salesboom CRM, it is about using the XRM platform we build and maintain and intertwining AI at every level, per their specs.

All these offerings lead to a natural progression of building AI apps and integrations for customers, that are first of their kind, next-gen solutions - just like we did with Cloud CRM. They need all the same professional services for success, but it is even more important now, to manage the RISK of AI.


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