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CRM CONSUMER GOODS
The Consumer Goods Sector encompasses a range of products/services that generally fall into three categories: Durable, Semi-durable and non-durable goods. The range of products available in this category is legion. However, the key players, retailers and consumer goods companies, have a vested interest in forging good communications centers for information exchange in support of mutual marketing and sales goals to consumers. On-demand CRM software offers solutions for controlled sharing of information between partners in the consumer goods sector companies.
Retailers in Consumer Goods increasingly look to suppliers for support on positioning, marketing and information on consumer behaviours on product supplies in aid of the marketing/sales process. The retailers have information that supports product innovation, and both have insights that support initiatives leading to increased sales. In essence, it is important for suppliers and retailers to work together to improve competitive market information and strategies to improve customer service and increase revenue. CRM software is a tool available to support collaboration and improvement in partnering efforts in the Consumer Goods sector.
Salesboom CRM Solutions offers an integrated platform that can manage information in context of business activities and help forge solid retail/supplier/customer relationships. Implementation facilitates efforts to:
- Automate data exchange with trading partners
- Produce and manage quotations
- Understand profits in context of accounts and customer segments
- Improve retail execution/promotion management
- Expand new markets
- Improve sales and prospecting activities/customer support
- Understand your end-to-end customer service processes and success factors
- Manage product, order and service life cycle
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Improve promotion uptake and up-sell
- Improve volume planning
- Initiate and improve real-time offer management based on buying patterns, usage trends and churn
- Understand and foster successful customer culture
- Implement tools to support call center staff answering questions on product support, complaints, information
- Integrate supplier/retailer profiling and quotations
- Maintain contract records
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Set up and maintain in-field issue management and territory management functions for on-demand access
Salesboom CRM software addresses and integrates enterprise requirements from three key areas. Operational, Analytical, and Collaborative. The degree of detail and integration is scalable, and can be modified by users as needed. Salesboom offers solid customer support, training and professional services as needed.
Salesboom CRM Solutions offers customers in the Consumer Goods Sector an opportunity to assess, streamline and improve:
- Operational activities with the automation of basic business processes (marketing, sales, service)
- Methods of analyzing customer behaviour and incorporating business intelligence strategies
- Collaboration with customers on multiple communications channels
- Collaboration between organizational team members to ensure a quality customer service experience and follow up
- Front and back end integration (supply chain)
- Workflow and assignment processes
Secure CRM Information Exchanges
Information within the system is secure and accessible based on a highly scalable permissions tree. In scaling the access to information on the site, you are able to protect resources appropriately and open up information resources for sharing based on organizational need. Furthermore, there is Audit Trail functionality built into every item into the system. This assures system services that can identify any information changes, access and sharing activities (and the owners) on the system. You can access Audit information at any time for review and reporting purposes and to demonstrate due diligence in adherence to legal, financial and commercial security duties common in the Consumer Goods Industry.
Continuous Improvement
Salesboom CRM software offers a highly scalable solution for companies in consumer goods that embrace continuous improvement strategies. It is possible to identify and schedule process changes without downtime or user overload. In acquiring the Salesboom flexible CRM software you step away from the constraints of fixed solutions. Salesboom offers support for rapid configuration of the system, integrating existing systems and processes as needed. With Salesboom CRM software you acquire the capacity to provide the following supports with a continuous improvement model or you can implement them on roll-out. Salesboom CRM is as flexible as your organization needs to be.
Consider the opportunities for improvement in the following:
- Capture how your customers define quality, and design corresponding service strategy
- Managing and scheduling follow-up sales calls
- Track customer contact in system so all sources and types of contact are included and viewable by system users
- Online billing and pricing services
- User-friendly mechanisms to register customer complaints
- Self service tools
- Product use/information/technical assistance 24/7
- Recognize and address potential problems quickly
- Identify and addressing service deficiencies
- Track customer interests and personalize product offerings
- Collaborative customization or real-time customization
- Managing and scheduling maintenance, repair, and on-going support
- Integrate cross-functional systems
Regulatory Compliance
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Professional Services - CRM Custom Solutions
Salesboom offers software and Professional Services that address specific requirements for the Consumer Goods sector and delivers on demand solutions that automate clinic processes on time and within budget while factoring in regulatory constraints.
Salesboom has evolved solid solutions based on dialog and responsiveness to customer needs. Salesboom offers a stable, scalable software solution with a successful deployment based on support and flexibility of our stand-alone and custom integrated CRM Solutions for Enterprise Resource Planning (ERP) and support and training services offered as part of our implementation.
Salesboom CRM will deploy a solution that enhances services and processes so you can achieve positive ROI in as short a time as possible:
- Software Solution – our team will help develop CRM plan, strategic placement and requirements development
- Identify and automate business processes
- Software and/or process customization
- Integration of CRM Software (with existing software)
- Cleanse/Import Data
- Reporting on implementation/deployment
- Professional Training Services and Support Services
The Salesboom Platform:
- Web Services with Service Oriented Architecture (SOA)
- Optional Customization - Capacity for user or professional customization and is fully extensible
- Development and Integration - Web Services API and AJAX / COMET controls are system standards.
- Cost control - costs are contained because the platform is proven both flexible and stable
- Partner Networks - An extensive partner network of over 125 different solutions providers
- Legacy - Salesboom has an API that facilitates integration for web based CRM/ERP solutions with existing front and back office systems.
Professional Services
Salesboom offers professional services in support of the CRM implementation life-cycle and beyond. You might consider:
- Business Modeling Services
- Project Management (PM) Services
- Professional Data and System Analysis
- Custom Integration Services
- Support and Training Services
| Salesboom On Demand hosted CRM, web-based SFA and ERP Software Industry Solutions: | |
| Aerospace Defense | Financial Services - Insurance |
| Automotive | Government Services |
| Call Centres | Hospital |
| Chemical | Hospitality |
| Clinical Practice | Manufacturing |
| Clinical Research | Pharmaceuticals |
| Communications | Retail |
| Consumer Goods | Staffing |
| Electronics | Transportation |
| Energy | Travel |
| Finacial Services - Banking | |
