What
is Customer Lifecycle Management
(CLM)?
White Paper:
CLM: What is it?
How important is it to your small business?
CLM is the
set of tools and solutions
that allow a small business
to study and understand the
lifecycle of their customers
in order to extend and nurture
healthier relationships with
them.
Healthy extended customer
lifecycles translate into
long-term growth and stability
for your small business. To
further understand how CLM
software solutions
can help you focus on the
most profitable customers,
and transform your small business
into a customer-centric small
business; ask yourself the
following questions:
What is your total Customer
Acquisition Cost (CAC)?
In other words, how much does
it cost your company to acquire
a new customer, and close
the deal? How easily can u
calculate such a figure?
Can you identify the
actual support costs for each
customer? I.e., how many incidents
per customer? What's the cost
of handling your customer's
requests and incidents? What's
the average cost to handle
a customer incident or support
call?
How much business is
each customer giving you?
Has this customer referred
other customers? How much
business was generated via
referrals?
Can you calculate the
Return On Customer (ROC)?
This is the measure of knowing
the customer acquisition
cost (CAC), the cost
to service each and every
customer, the actual revenue
generated by the customer,
and the total value of referred
business over a known period
of time.
What is the average revenues
generated per customer?
How long do you keep
your customers? Can you identify
the reasons you lose customers?
Can you identify "evangelist"
customers that are totally
in love with your small business
and products and don't mind
talking about their great
experience with your company
to others?
When your small business starts to understand
the lifecycle of every customer,
you will better identify your
best customers and opportunities
and know how to go forward.
By analyzing shorter than average
customer lifecycles, your small
business can identify the reasons
and therefore avoid them in
the future. More importantly
you can flip the table around
and rectify customer relationships,
thereby providing a superior
Customer Experience, extending
other-wise short customer lifecycles
and yes - increasing profits.
Although this is a common sense
and a "must have" philosophy
when one thinks about it, small
business CRM and other
small business CRM software
vendors have failed to
address CLM
issues in their solutions. To
effectively manage your customer's
lifecycles, your Front office
(online web based CRM software,
web-based SFA), back office
(ERP Software, Small
business Accounting Software,
Shipping, etc.) and e-commerce
applications need to be integrated
intimately with each other under
one platform. Salesboom.com
is the Only small business
CRM provider to introduce
Customer Lifecycle Management
CLM features to an
already wall-to-wall customer-focused
on demand hosted CRM software,
web-based SFA, ERP software
, Small business Accounting
Software and e-commerce
solution. For the first time,
Salesboom.com gives your small
business all the CRM tools
to effectively manage your customer
lifecycles by totally integrating
your small business applications
in a wall-to-wall small business
software solution on an ASP
basis. 
A 30-day free crm software trial of Salesboom is available here. You
may also contact Salesboom directly for more information at 1.855.229.2043 or via email
at sales@salesboom.com
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