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HomeProductsTools Salesboom CLM, Customer Lifecycle Management Software

Salesboom Customer Lifecycle Management (CLM)

What is Customer Lifecycle Management (CLM)?

White Paper:
CLM: What is it?
How important is it to your small business?

CLM is the set of tools and solutions that allow a small business to study and understand the lifecycle of their customers in order to extend and nurture healthier relationships with them.

Healthy extended customer lifecycles translate into long-term growth and stability for your small business. To further understand how CLM software solutions can help you focus on the most profitable customers, and transform your small business into a customer-centric small business; ask yourself the following questions:

  1. What is your total Customer Acquisition Cost (CAC)? In other words, how much does it cost your company to acquire a new customer, and close the deal? How easily can u calculate such a figure?
  2. Can you identify the actual support costs for each customer? I.e., how many incidents per customer? What's the cost of handling your customer's requests and incidents? What's the average cost to handle a customer incident or support call?
  3. How much business is each customer giving you?
  4. Has this customer referred other customers? How much business was generated via referrals?
  5. Can you calculate the Return On Customer (ROC)? This is the measure of knowing the customer acquisition cost (CAC), the cost to service each and every customer, the actual revenue generated by the customer, and the total value of referred business over a known period of time.
  6. What is the average revenues generated per customer?
  7. How long do you keep your customers? Can you identify the reasons you lose customers? Can you identify "evangelist" customers that are totally in love with your small business and products and don't mind talking about their great experience with your company to others?
When your small business starts to understand the lifecycle of every customer, you will better identify your best customers and opportunities and know how to go forward. By analyzing shorter than average customer lifecycles, your small business can identify the reasons and therefore avoid them in the future. More importantly you can flip the table around and rectify customer relationships, thereby providing a superior Customer Experience, extending other-wise short customer lifecycles and yes - increasing profits. Although this is a common sense and a "must have" philosophy when one thinks about it, small business CRM and other small business CRM software vendors have failed to address CLM issues in their solutions. To effectively manage your customer's lifecycles, your Front office (online web based CRM software, web-based SFA), back office (ERP Software, Small business Accounting Software, Shipping, etc.) and e-commerce applications need to be integrated intimately with each other under one platform. is the Only small business CRM provider to introduce Customer Lifecycle Management CLM features to an already wall-to-wall customer-focused on demand hosted CRM software, web-based SFA, ERP software , Small business Accounting Software and e-commerce solution. For the first time, gives your small business all the CRM tools to effectively manage your customer lifecycles by totally integrating your small business applications in a wall-to-wall small business software solution on an ASP basis.

A 30-day free crm software trial of Salesboom is available here. You may also contact Salesboom directly for more information at 1.855.229.2043 or via email at

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