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Salesboom Experiences Unprecedented Influx of Disgruntled Salesforce.com Customers

Wednesday, December 1, 2004—Halifax, NS Canada—Salesboom.com, industry leading On demand hosted CRM software (Customer Relationship Management) / web-based SFA (Sales Force Automation) services provider today released a statement outlining an influx of new customers, most of which stemmed from a growing dissatisfaction of the Salesforce.com service from its existing client base. This growing trend of Salesforce.com customer's fluctuating to Salesboom is mostly attributed to Salesboom's highly flexible offering and competitively low price.

"Salesboom's On demand hosted CRM software (Customer Relationship Management) and web-based SFA (Sales Force Automation) software service boasts more functionality than Salesforce.com (NYSE: CRM) with features such as Web based Project Management and Billing management & Invoice management Automation leading the way. As a leading Salesforce.com competitor, Salesboom offers a superior service offering, highly competitive prices priced at around 50% of the advertised cost of the Salesforce.com Team Edition, and a much more flexible service offering, allowing prospects to deploy a highly customized iteration of the Salesboom service which maps all of their business processes to the system seamlessly. This is the type of offering which the Small businesses requires," says Rami Hamodah, Salesboom.com President and Co-Founder.

"Salesforce.com needs to remember where the On demand Customer Relationship Management (CRM) model came from," Mr. Hamodah commented. "Small businesses were getting fed up with not being able to customize their CRM solution unless they deployed an army of consultants at $100 per hour each first. Now we get into talks with existing or previous Salesforce.com customers and hear that they had to hire a consulting firm to help customize the Salesforce service for them. How is this beneficial to there Small business? The answer is; it isn't. That's why as a major Salesforce.com competitor, we have been flourishing off of their customers who are fed up with trying to fit into the same mold as every other small business. It simply doesn't make sense for companies to stick with Salesforce.com anymore."

Salesboom.com's CRM offering boasts a higher flexibility when compared to its major competitors, such as Salesforce.com (NYSE: CRM). Due to this flexibility, Salesboom clients enjoy a highly customizable CRM service offering which is more tailored to their small business process automation requirements. This has been one of the leading factors in the unprecedented migration of Salesforce.com customers to the Salesboom competitive offering, according to Mr. Hamodah. Customers simply explain the nuances of their small business processes to the Salesboom Team, and they deploy a more focused iteration of the service for each individual customer. Most of these customizations require very minor tweaks and adjustments, and can be done by the end user themselves.

Salesboom's competitive pricing model offers another edge over its competitors. With a price point that shaves around 50% off of the less functional Salesforce.com Team Edition, smaller customers are finding it much easier to get into the on demand hosted CRM software space, while larger customers are finding savings that they can reinvest into their small business. Salesboom also has other campaigns designed to add more value to their service planned for the future, such as complimentary free training for end users to help increase employee adoption rates.

"What we're seeing is the backlash of Salesforce.com's bullying mentality," Justin Webster, VP of business Development commented. "Salesforce.com has been focusing so much effort on pushing their competition around that they've lost sight of what their Customer Relationship Management (CRM) offering is supposed to be. They're out of touch with the needs of their customers, and it shows based on how many have converted from Salesforce to Salesboom due to dissatisfaction with the service offering. Salesboom will always be here for the customers first - that is and always has been our focus. Salesboom gives you all the CRM tools you need to succeed, without the price tag."

The Salesboom On demand hosted CRM software (Customer Relationship Management) / web-based SFA (Sales Force Automation) service is available from the Salesboom web site at https://www.salesboom.com Interested parties are encouraged to sign up for the free 30 day trial available from the same site. You can also contact Salesboom directly via email at sales@salesboom.com, or via telephone at 1.855.229.2043 (1.855.229.2043).

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About Salesboom.com


Salesboom.com is an On demand hosted CRM software (Customer Relationship Management) and web-based SFA (Sales Force Automation) software service provider that offers the small business the opportunity to tap into a software technology that is reserved for large corporations. Salesboom.com is a web based service that meets the budgetary needs of most companies while delivering valuable CRM and SFA services, helping corporations compete head-on with larger competition employing traditional CRM software solutions. Salesboom.com's on demand hosted CRM software includes Web based Contact Management , Lead Management, Sales Account Management Software, Products, Contracts & Invoicing, File & Web based Document Management , Forecasting, Customer Support, Email, and the latest advanced CRM Reporting & Analytics tools. Included is a web based messaging system (like instant messaging) which allows for cross-company, real time sales software collaboration among employees.

It is our position that the time has finally arrived for small business to cash in on the software industry's promise of applications that are useful, aggressively priced, and accessible 24/7 from anywhere there's an Internet connection.


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