Salesboom.com Widens Access to online web based CRM software / web-based SFA with Internet Collaboration and Instant Messaging Services

Monday, November 15, 2004—Halifax, NS Canada—Salesboom.com, industry leading provider of On demand hosted CRM software (Customer Relationship Management) / web-based SFA (Sales Force Automation) services today announced the pending release of its enhanced business collaboration instant messaging services. Building upon the continuous focus to provide solutions for all small business networking problems, Salesboom's new Web-Based Instant messaging Service (IM) System fully addresses interoffice communication dilemmas, providing a fully collaborative small business environment for all its employees. The new enhancements to its existing Web-Based Instant messaging Service (IM) to offer more contextual collaboration capabilities will be deployed internally and across its Value Added Reseller (VAR) network immediately, and is slated for public release in the coming weeks.

"Internal business collaboration has been a priority in many organizations for a long time," Justin Webster, VP business Development commented. "However as of yet, no other On demand Customer Relationship Management (CRM) or Sales Force Automation (SFA) provider has addressed this issue. Salesboom is set to pioneer the markets in collaborative systems integration (Collaboration Suites) with its CRM offering, and the enhancements to our already versatile instant messaging system are just the beginning. Salesboom understands that internal collaboration, by having a versatile employee collaboration tool, is one of the greatest ways to increase productivity within your employee base, and we're proud to offer the means to accomplish this in our newest release of the Salesboom.com online web based CRM software (Customer Relationship Management) / web-based SFA (Sales Force Automation) service offering. Corporate Instant Messaging Services are here to stay."

By enhancing its current Web-Based Instant Messaging Service Software (IM), the Salesboom On Demand hosted CRM / web-based SFA service will be much easier to use, more efficient, and make internal team collaboration a much larger focus in the areas of Corporate Messaging. This will help with company-wide collaboration efforts by putting a solid employee collaboration tool directly in front of the users. Based on surveying existing customer bases, the Salesboom On demand Instant Messaging Client (IM) will undergo many changes. An enhanced search engine specifically for the message archive will be introduced, allowing users to search through messages much like they can in personal email programs. Also, a 'group chat' interface will be introduced, furthering the ability for teams of employees to collaborate on a particular task. This can be made as an event to help with task management, and users are simply invited into the chat by whoever is hosting it. The Group Chat feature will tie intricately into the Salesboom.com On Demand Web based Project Management feature, which still has been unparalleled in the on demand hosted CRM software industry. Further additions have been made to the service which will allow users to use the Instant Messaging Service Software (IM) more fluidly throughout the Salesboom On Demand hosted CRM / web-based SFA application, by introducing many more venues where a user can quickly send a message to a co-worker who has had any fingerprint on the record that is currently being viewed. Furthermore, the Web-Based Employee Collaboration tool will boost productivity by disallowing employees access to popular public instant messaging (IM) which are frequently used to chat with friends, family and personal acquaintances during company work hours.

"The Salesboom Web-Based Instant Messaging Service Software (IM) has been a feature that we've designed the rest of the application around from the ground up," commented Rami Hamodah, Salesboom.com President and Co-Founder. "Contextual Collaboration has always been a focus of ours. Based on user feedback, Salesboom recently developed many new enhancements to help increase productivity and eliminate the need for insecure public Instant Messaging (IM) software, such as Microsoft's MSN Messenger�, ICQ�, AOL Instant Messenger�, or the Yahoo Instant Messenger�. We firmly believe that internal employee collaboration tools are an important part of any CRM implementation, and I'm not quite sure how Salesboom's competition, such as Salesforce.com (NYSE: CRM), could have overlooked such basic yet very necessary functionality. Company wide collaboration is one of the biggest parts of CRM, and it's been shown to increase employee productivity by unimaginable amounts. Salesboom's online web based CRM software (Customer Relationship Management) / web-based SFA (Sales Force Automation) services address these needs, and gives a truly On Demand Instant Messaging Collaboration solution to all of its customers."

The new functionality included in the Salesboom Enhanced Web-Based Instant Messaging (IM) service has seen preliminary results from internal testing, and shows a high rate of employee adoption. The Web-Based Instant Messaging feature, with many changes designed to increase usability and employee adoption for the new company wide collaboration tool, has seen a huge amount of positive feedback, indicating the newly enhanced feature is heading towards huge success in facilitating employee collaboration efforts. By allowing an inexperienced sales or service agent direct access to more experienced senior agents, resolution for a customer inquiry can be reduced from days to minutes. This type of internal employee collaboration can be directly translated into increased sales and decreased overhead.

The Salesboom.com On demand Enhanced Instant Messaging (IM) Service will be deployed to all of its customers across all editions in the near future. To learn more about the Salesboom Enhanced Instant Messaging service (IM) and business Collaboration tools, or to find out more about the industry leading Salesboom.com On demand hosted CRM software (Customer Relationship Management) / web-based SFA (Sales Force Automation) suite of applications, please contact Salesboom directly at 1.855.229.2043 (1.855.229.2043) or via email to sales@salesboom.com More information is also available at the Salesboom web site by visiting https://www.salesboom.com

For information on the Salesboom Web-Based Instant Messaging Service Software (IM), visit https://www.salesboom.com/products/tools-messenger.html.

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About Salesboom.com

Salesboom.com is an On demand hosted CRM software (Customer Relationship Management) and web-based SFA (Sales Force Automation) software service provider that offers the small business the opportunity to tap into a software technology that is reserved for large corporations. Salesboom.com is a web based service that meets the budgetary needs of most companies while delivering valuable CRM and SFA services, helping corporations compete head-on with larger competition employing traditional CRM software solutions. Salesboom.com's on demand hosted CRM software includes Web based Contact Management , Lead Management, Sales Account Management Software, Products, Contracts & Invoicing, File & Web based Document Management , Forecasting, Customer Support, Email, and the latest advanced CRM Reporting & Analytics tools. Included is a web based messaging system (like instant messaging) which allows for cross-company, real time sales software collaboration among employees.

It is our position that the time has finally arrived for small business to cash in on the software industry's promise of applications that are useful, aggressively priced, and accessible 24/7 from anywhere there's an Internet connection.