Campaign Management Software
Measure the effectiveness of your marketing campaign
by viewing dynamic dashboards and Key Performance Metrics (KPIs).
Keep on budget and on-track with the knowledge of which campaigns
generated the most qualified leads, which of those leads turned
into viable opportunities, and which of those opportunities resulted
in a sale. Also keep track of those opportunities that resulted
in failure, measure and track the exact reasons why, in real time.
This gives the insight required to make subtle changes to your
marketing message using real feedback from the sales data itself.
In the past few decades, marketing has evolved from mass marketing (product marketing) to trigger marketing to eventually transform into interactive marketing. The interactions with customers are becoming more and more real time.
Salesboom Campaign Management Solution brings a strategic and operational answer to the numerous challenges met by marketing departments in the creation of successful campaigns: prospect vision, marketing and business coherence, personalization of cross-channel messages, automation and piloting of the marketing and communication actions. Business processes are defined in Salesboom Campaign Management Software what has for consequence to facilitate the organization and the execution of marketing campaigns (budget, business objectives, expenses etc.).
