Create unlimited custom objects, fields, and workflows that match exactly how your business operates. Configure your ideal CRM in minutes with powerful point-and-click tools.
Custom Objects
Point-and-Click Tools
Not Months to Deploy
Years Platform Stability
Every business operates differently. Your sales process, customer journey, data requirements, and workflows are unique to your industry, market, and competitive advantage. Yet most CRM systems force you into rigid, one-size-fits-all structures designed for the masses, not your specific needs.
Critical business data that doesn't fit standard fields gets lost in notes or spreadsheets, making it unsearchable and unusable.
Teams work around the system instead of with it, creating inefficiency and reducing the value of your CRM investment.
Important business processes can't be tracked because the objects and workflows don't exist in your rigid CRM.
Customization requires expensive developers, IT consultants, or lengthy support tickets that drain your budget.
Simple changes take weeks or months to implement through vendor professional services, slowing your business agility.
Your unique competitive advantages can't be captured or leveraged in the system, limiting strategic differentiation.
You're left with two bad options: force your business to conform to the software's limitations, or pay tens of thousands of dollars for custom development that takes months to deploy. Both approaches stifle growth and innovation.
Salesboom's Custom Objects solution eliminates this dilemma entirely. You get the power to build exactly the CRM you need, configured precisely for your business processes, without writing a single line of code or waiting for developers.
Salesboom delivers genuine point-and-click customization that puts you in control. Unlike systems that claim customization but still require developers, Salesboom's metadata-driven architecture lets business users create new database objects, fields, relationships, and workflows through intuitive visual tools.
No programming knowledge needed. No waiting for IT departments. No expensive consulting fees. Just powerful tools that let you configure your CRM exactly how you want it, when you want it.
What sets Salesboom apart is our metadata-driven architecture built specifically for rapid application development. Rather than hard-coding functionality, every page, field, and workflow is dynamically rendered based on how you configure the system.
Your custom objects and applications become native parts of the Salesboom platform, benefiting from all the built-in capabilities: mobile access, API connectivity, backup and recovery, security controls, and performance optimization.
You're not limited to standard CRM entities. Create objects for any business concept you need to track, manage, and optimize.
Create as many custom objects as your business requires. Track products, projects, assets, locations, certifications, equipment, contracts, events, properties, inventory, or any other business entity.
Each custom object functions like a full database table with its own records, relationships, and workflows.
Add fields of any type: text, numbers, currency, dates, checkboxes, picklists, multi-select picklists, lookup relationships, formulas, auto-numbers, URLs, email addresses, phone numbers, and more.
Each field type includes built-in validation, formatting, and data quality controls.
Define how your custom objects relate to each other and to standard CRM objects. Create parent-child relationships, many-to-many associations, and lookup connections that mirror your real business processes.
Navigate between related records with a single click.
Design page layouts that organize fields, sections, and related lists exactly how your teams need to work. Create different layouts for different user profiles or business processes.
Control field visibility, order, and grouping without touching code.
See how businesses across industries use custom objects to solve unique challenges.
Track properties, units, leases, tenants, maintenance requests, and vendor contracts in a unified system.
Manage courses, enrollments, instructors, facilities, certifications, and student progress tracking.
Coordinate patients, appointments, procedures, equipment, facilities, and insurance verification.
Monitor equipment, production lines, quality inspections, parts inventory, and maintenance schedules.
Manage projects, resources, timesheets, deliverables, and client engagement tracking.
Track shipments, vehicles, drivers, routes, delivery confirmations, and maintenance records.
Coordinate events, venues, attendees, sponsors, vendors, and post-event follow-up.
Handle portfolios, investments, transactions, compliance documentation, and client reviews.
Custom objects deliver production-grade performance even with millions of records and complex relationships.
Salesboom's multi-tenant architecture delivers unique benefits with intelligent instance pooling that balances security, performance, and cost-efficiency.
Moving existing data into your new custom objects is straightforward with Salesboom's robust data migration tools.
Organizations leveraging Salesboom's custom objects achieve measurable returns through increased efficiency and reduced costs.
Save $50,000-$500,000+ per year by avoiding custom coding projects and expensive developer fees.
Deploy new business applications in days instead of months, accelerating your time to market and competitive advantage.
Teams work more efficiently when the system matches their processes, eliminating workarounds and manual data entry.
Custom validation rules and workflows reduce errors by 60-80%, improving decision-making and customer service.
Intuitive, purpose-built interfaces require less training than generic systems, accelerating user adoption.
Teams embrace systems designed around their specific needs, maximizing your CRM investment ROI.
Replace multiple specialized tools with custom objects in your CRM, reducing software subscription costs.
Track unique processes and data that competitors can't replicate, creating sustainable differentiation.
Most organizations achieve positive ROI within 3-6 months of implementing custom objects, with ongoing value increasing as they discover new use cases and expand customization over time.
Discover how custom objects can transform your CRM into the exact solution your business needs. See the point-and-click customization tools in action and learn how to deploy custom applications in days, not months.
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