What
is Customer Lifecycle Management
(CLM)?
White Paper:
CLM: What is it?
How important is it to the future of your small business?
CLM is the set of tools and solutions that allow
a small business to study and understand the lifecycle of their
customers in order to extend and nurture healthier relationships
with them allowing you to build a strong future.
Healthy extended customer
lifecycles translate into
long-term growth and stability
for your small business. To
further understand how CLM
software solutions
can help you focus on the
most profitable customers,
and transform your small business
into a customer-centric small
business; ask yourself the
following questions:
What is your total Customer
Acquisition Cost (CAC)?
In other words, how much does
it cost your company to acquire
a new customer, and close
the deal? How easily can u
calculate such a figure?
Can you identify the
actual support costs for each
customer? I.e., how many incidents
per customer? What's the cost
of handling your customer's
requests and incidents? What's
the average cost to handle
a customer incident or support
call?
How much business is
each customer giving you?
Has this customer referred
other customers? How much
business was generated via
referrals?
Can you calculate the
Return On Customer (ROC)?
This is the measure of knowing
the customer acquisition
cost (CAC), the cost
to service each and every
customer, the actual revenue
generated by the customer,
and the total value of referred
business over a known period
of time.
What is the average revenues
generated per customer?
How long do you keep
your customers? Can you identify
the reasons you lose customers?
Can you identify "evangelist"
customers that are totally
in love with your small business
and products and don't mind
talking about their great
experience with your company
to others?
When your small business starts to understand the lifecycle of every customer,
you will better identify your best customers and opportunities and
know how to move forward and build the future of your entreprise.
By analyzing shorter than average customer lifecycles, your small
business can identify the reasons and therefore avoid them in the
future. More importantly you can flip the table around and rectify
customer relationships, thereby providing a superior Customer Experience,
extending other-wise short customer lifecycles and yes - increasing
profits. Although this is a common sense and a "must have" philosophy
when one thinks about it, small business CRM and other
small business CRM software vendors have failed to address
CLM issues in their solutions. To effectively manage
your customer's lifecycles, your Front office (online web based
CRM software, web-based SFA), back office (ERP Software,
Small business Accounting Software, Shipping, etc.) and
e-commerce applications need to be integrated intimately with each
other under one platform. Salesboom.com is the Only small business
CRM provider to introduce Customer Lifecycle Management
CLM features to an already wall-to-wall customer-focused
on demand hosted CRM software, web-based SFA, ERP software
, Small business Accounting Software and e-commerce solution.
For the first time, Salesboom.com gives your small business all
the CRM tools to effectively manage your customer lifecycles
by totally integrating your small business applications in a wall-to-wall
small business software solution on an ASP basis. 
A 30-day free crm software trial of Salesboom is available here. You
may also contact Salesboom directly for more information at 1.877.CRM.SALE or via email
at sales@salesboom.com
User Login
Products
